'Tine Zekis | Founder & CEO, Getting Black Women Paid
I help Black women professionals advance their careers, dramatically increase their lifetime earning potential, and build generational wealth. Sign up for my newsletter to learn more!
Creating content can feel like a full-time job—posting, writing, recording, editing. But if your strategy isn’t tied to income and impact, all that effort can leave you exhausted instead of energized.
The truth? Content isn’t just about visibility. When done with intention, it becomes a powerful tool to attract clients, build credibility, and grow your business in ways that feel sustainable. Instead of creating for the sake of creating, it’s about producing with purpose.
Here’s how to align your content with both income and impact:
Start with Outcomes, Not Platforms Before deciding what to post on Instagram, LinkedIn, or your blog, ask: What do I want this content to achieve? Is it driving sales, building a community, or establishing thought leadership? Clarity here saves time and guides your creative energy.
Design a Pathway, Not Just a Post Every piece of content should move your audience closer to the next step—whether that’s signing up for your email list, downloading a resource, or booking a consultation. Content that converts has a clear journey built in.
Leverage Your Unique Voice For Black women entrepreneurs, especially, storytelling is currency. Sharing lived experiences, cultural insights, and authentic perspectives not only builds trust but also positions you as an authority whose work resonates beyond surface-level visibility.
Repurpose With Intention One podcast episode can become three blog posts, five social clips, and an email. Repurposing ensures you’re not always starting from scratch while keeping your message consistent and impactful.
The goal isn’t to create more content—it’s to create the right content. When your strategy reflects your business goals, your effort translates into both revenue and influence.
This week, take time to map your next three months of content. Link each piece to a clear outcome—whether that’s growing your email list, launching a new offer, or deepening engagement. You’ll end up with a content plan that not only showcases your brilliance but also sustains your business growth.
Because at the end of the day, content should work for you, not drain you.
Best, 'Tine
P.S. Don’t miss this week’s episode of the Getting Black Women Paid Podcast! Alesia Galati shares how to create content that drives both income and impact, without burning yourself out.
As of 2023, one in three Americans had a side hustle. From picking up an extra job in the gig economy to igniting an exciting entrepreneurial venture, millions of people started side hustles, and Black women were part of that wave. One cause of the side hustle boom was the rising cost of living and the need to counter the effects of inflation. Nearly one in four Americans depended on their side hustle earnings for their everyday expenses.
Check out this week’s podcast:How to Align Your Content Strategy with Income and Impact with Alesia Galati. In this conversation, Alesia shares how to plan content that not only gets seen but also supports your business goals and creates real results. You’ll walk away with practical tips to simplify your content process and make it truly work for you.
Listen wherever you get your podcasts, or check it out here.
Prefer video? You can WATCH the podcast on our YouTube channel here.
Claim Yours Tip of the Week
Audit Your Content
Take 20 minutes to review your last 5 posts, emails, or videos. Ask yourself: Did this connect to my larger goals? If not, adjust your next piece to point toward the results you want. Small shifts create a big impact.
What's Going on with 'Tine?
Let’s Talk About Your Income Goals! Did you know you can book a Complimentary 45-minute Income Elevation Discovery Call with 'Tine? Whether you're looking to advance in your career, grow your business, or both, this call is designed to help you gain clarity on your income goals and the best next steps to achieve them. Together, we’ll define your objectives, identify challenges, and explore strategies to help you increase your earnings—without burnout. 🔗 Let’s chat! Grab your free session now:
'Tine Zekis | Founder & CEO, Getting Black Women Paid
I help Black women professionals advance their careers, dramatically increase their lifetime earning potential, and build generational wealth. Sign up for my newsletter to learn more!
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